Miller High Life recently made headlines around the world after Belgian authorities may have slightly misinterpreted the company’s longtime “Champagne of Beers” slogan. According to Food & Wine, customs officials in Antwerp destroyed 2,352 cans of Miller High Life because they believed that it was in violation of France’s protected designation of origin for actual champagne.
And just a few days later, Miller High Life has announced that it’s doing its best interpretation of another French classic — but this time on purpose. The Molson Coors brand has partnered with artisan chocolatier Phillip Ashley Rix to develop a line of beer-infused Miller High Life Bar Snack Truffles. Chef Rix created the six decadent new High Life-inspired truffles that are takes on his favorite bar bites — and yes, they’re mostly savory.
Here are the Bar Snack Truffle flavors as described in the announcement from Miller High Life:
Beernut: Chef Rix marinated roasted peanuts in Miller High life, ground them into beernut butter, and coated them with a rich milk chocolate shell
Buttery popcorn: white chocolate ganache flavored with — you guessed it — movie theater-inspired popcorn
Grilled cheese: a triple cream cheese white chocolate ganache inside a white chocolate shell
Lemon pepper chicken wing: A unique fried chicken ganache that has been infused with a lemon pepper seasoning
Pretzel praline: a blend of caramel and blond chocolate filled with salted pretzel and roasted pecan
Sweet potato fry: mashed garnet sweet potatoes, blended with blond chocolate
This isn’t the first time Miller High Life has attempted to sweeten its salty, dive bar image, either. As Food & Wine reports, the brand previously collaborated on dive bar-flavored ice cream bars (you read that right), and a gingerbread dive bar for the holidays.
As for Chef Rix’s confections, each box of Miller High Life Bar Snack Truffles retails for $35 and can be ordered at phillipashleychocolates.com. The truffles will go on sale on Tuesday, May 2, which just happens to be National Truffle Day.
—
Photo Credit: Africa Studio / Shutterstock.com