Ed Sheeran on Tuesday, February 21st, announced that he created Tingly Ted’s, a brand of hot sauce in collaboration with Kraft Heinz, entirely based on his childhood nickname of Ted.
Sheeran shared the news via a video posted to his Instagram feed that gave details behind the brand of hot sauce.
Sheeran stated, “I love my food — that’s no secret. But the older I get, the more I need spice. So we’ve developed a hot sauce called Tingly Ted’s. I’ve developed this over time with some expert hot-sauce makers and we basically whittled it down to the best flavors, the best chilis, I wanted it the same consistency of ketchup, and I wanted something that took a higher place on my shelf or in the fridge that didn’t just get relegated to the cupboard with all the other hot sauces.”
He also captioned the post, “I felt like something was profoundly missing in my life, and after much soul searching, I realised it was a proper hot sauce. So I made @tinglyteds. I love it, coming to a shelf near you soon #therockhastequilaihavehotsauce #bizznizzman #fridge.”
While Rafael Oliveira, EVP and president of international markets at Kraft Heinz stated in a press release, “It’s rare to find someone who is as passionate about sauces as we are – and it’s no secret Ed is already one of the biggest Heinz Tomato Ketchup fans you can find – so when we heard he wanted to make his own hot sauce, we of course wanted in, We invited Ed to collaborate and moved quickly to develop a recipe that brought his vision to life. … We can’t wait for people to try it.”
The hot sauce itself comes in two different varieties, either Tingly or Extra Tingly. According to Tingly Ted’s website, the sauces “are the perfect squeeze for your fries, nuggets, falafels, fried chicken or, quite honestly, any meal at all!”
However, Tingly Ted’s hot sauce doesn’t yet have an official release date, The sauce is available for pre-order in Europe, Australia, and New Zealand on tinglyteds.co.uk for 6 Euros.
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