Breakfast, the most important meal of the day. The way you start your day with breakfast can frame the way the rest of your day will go. So if you’re a Disney fan, soon you will be able to celebrate your love of all things Mickey and Minnie with a breakfast cereal inspired by the brand’s generations-long legacy.
According to a press release from Post Consumer Brands — the manufacturer behind your favorite kids cereals, like Fruity Pebbles and Honeycomb — it’s introducing a line of limited-edition breakfast cereals to commemorate the entertainment giant’s 100th anniversary.
But how do you encapsulate such an iconic brand into a handful of flavors? Disney felt this was an important point as well, so worked closely with Post worked on the final product, coming up with two options: a fruity profile and a confetti cake-flavored cereal.
The flavors aren’t the only thing to get excited about — this is far from the usual cardboard-box cereal. The fruit-flavored cereal has Mickey Mouse-shaped cereal pieces that come housed in a special-edition (i.e. collectible) box decorated with Disney and Pixar characters. The confetti cake cereal has two packaging options: a specially designed box celebrating the anniversary and a limited edition tin. The latter is a metal case, in which fans will find a second cereal box featuring a retro design “inspired by Post and Disney’s first collaboration on Post Toasties cereal in 1934.” This collector’s item will retail for $40. If you’re looking to add this special design to your collection, the metal tin will be available exclusively at Walmart in limited quantities.
A launch date for these two Disney-themed cereals has not been announced, and Post has encouraged fans to follow @Post_Cereals on Instagram for more details about when they will hit shelves. This offering is one of many contributions to the Disney100 collaboration project from brands around the world. You can keep up to date on all of the projects — here.
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