LIV Golf has officially found itself a U.S. broadcast partner as the Saudi backed PGA Tour rival announced on Thursday that its events will be aired live on The CW Network, starting with the 2023 season. LIV Golf CEO and Commissioner Greg Norman stated, “This is a momentous day for LIV Golf as this partnership is about more than just media rights, The CW will provide accessibility for our fans and maximum exposure for our athletes and partners as their reach includes more than 120 million households across the United States.”
He continued to say, “We’re very proud to note how consequential it is that a league that has only existed for one year has secured a full broadcast deal in its debut full league season. The CW and its majority owner, Nexstar Media Group, recognize the enormous interest in and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport. The CW is a world-class media partner, and we are honored to be joining forces to further bring LIV Golf to life as they stake their claim in professional sports.”
Last season LIV Golf events were mainly held on YouTube or Facebook. Meanwhile, CW Network President Dennis Miller put out a statement reading, “Our new partnership between The CW and LIV Golf will deliver a whole new audience and add to the growing worldwide excitement for the league. With CW’s broadcasts and streams, more fans across the country and around the globe can partake in the LIV Golf energy and view its innovative competition that has reimagined the sport for players, fans and the game of golf,” he concluded, “For The CW, our partnership with LIV Golf marks a significant milestone in our goal to re-engineer the network with quality, diversified programming for our viewers, advertisers and CW affiliates. This also marks the first time in The CW’s 17-year history that the network is the exclusive broadcast home for live mainstream sports.”
The first round of the LIV Golf events are airing on The CW app while the final two rounds will air on The CW and The CW App. Meanwhile, Arlo White will be the head play by play announcer with analysts David Feherty and Jerry Foltz. The very first event will take place at the El Camaleón Golf Course in Mexico. It will run from Feb. 24-26.
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