When Spam released a bizarre pumpkin spice variety in autumn of 2019, many thought the seasonal stunt would backfire. Instead, that launch ended up being wildly successful, as Pumpkin Spice Spam sold out in about seven hours. So perhaps that’s why, as odd as it sounds, the brand is pitching their new Christmas concoction with such confidence as they introduce… Figgy Pudding Spam.
In case you thought you heard that wrong, Spam Figgy Pudding is exactly what it says on the tin: the legendary canned meat spiked with the flavors of the traditional British Christmas dessert. But perhaps these two seemingly disparate tastes aren’t really so far apart. After all, Figgy pudding is traditionally made with suet — aka, beef fat — so the dish has a tenuous meat connection. From there, figgy pudding usually gets its flavor from seasonal spices and dried fruits, which are many of the ingredients this Spam opts for.
“The variety features cinnamon, nutmeg, ginger, allspice and cloves, along with popular winter flavor profiles like fig and orange flavors,” Spam writes in its announcement. The results are billed as a simple addition to a festive charcuterie board or served along spiced Dutch baby pancakes and crispy skewers. “A savory, sweet and comforting treat, Spam Figgy Pudding evokes a sense of nostalgia and warmth, taking consumers back to their favorite memories from holidays past.”
“This new flavor brings the spirit of the holidays in one can! It honors the traditional recipe, while making it easy and versatile to enjoy,” Steve Venenga, vice president of marketing for the Spam Brand, stated. “Spam Figgy Pudding represents how one dish creates new interpretations of traditions, each leaving their own mark, just as the Spam Brand has done since 1937.”
This limited-edition, seasonal Spam Figgy Pudding variety is available now while supplies last in two-packs of 12-ounce cans at Spam.com, Amazon.com, and Walmart.com. The suggested retail price is $10.
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