The term “iconic” gets tossed around a lot, but the Frosty truly is a Wendy’s icon. The somewhere-between-a-milkshake-and-an-ice-cream treat has been on the burger chain’s menu since the beginning in 1969, and Wendy’s has been pretty protective of it ever since.
The classic chocolate flavor didn’t even get a vanilla spin-off until 2006. And this past summer, management went really bonkers, offering up a crazy new flavor: strawberry. But hold onto your tacky holiday sweaters, because the Frosty is going fully seasonal. Wendy’s has just announced the forthcoming release of a new Peppermint Frosty.
As Food & Wine reports, it’s billed as “a merry take on the iconic treat,” and the Peppermint Frosty will hit Wendy’s locations nationwide for a limited time starting on November 15. “Wendy’s is helping to make the most wonderful time of the year even sweeter by introducing an all-new Peppermint Frosty to enjoy during the holidays,” Carl Loredo, the company’s U.S. chief marketing officer, stated. “From this summer’s break-out hit, Strawberry Frosty, and now with our Peppermint Frosty, our fans can always count on Wendy’s to deliver […] iconic seasonal flavors.”
Wendy’s vice president of culinary innovation John Li went a touch further in describing this “latest flavor innovation,” adding, “It’s the classic thick and creamy Frosty that our fans crave with bursts of fresh peppermint — every sweet bite will put you in the holiday spirit.”
And what about Vanilla? The Frosty’s previous number two in command got the bump for Strawberry, and many probably expected Vanilla to return once Strawberry’s summer run wrapped. Now, Peppermint will be filling in the second spot in the Frosty machines, but vanilla fans likely need not worry. According to The Fast Food Post, which claims to have reviewed some Wendy’s internal documents, Vanilla will return in early 2023 once Peppermint gets pulled post-holidays.
But wait, there’s more! Wendy’s has one more Frosty-related winter announcement: The chain says that its Frosty Key Tags — which for a mere $2 allow holders to grab a free Jr. Frosty with any purchase once a day for a full year — will go on sale again from November 21 to January 29. Proceeds from the Frosty Key Tags — which can be bought at participating U.S. Wendy’s locations, via the mobile app, or in bulk on the Dave Thomas Foundation for Adoption (DTFA) website — go to “support Wendy’s commitment to finding safe, loving and permanent homes for children in foster care by partnering with the DTFA,” according to the chain.
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