It’s quite a stretch from her childhood days playing Hermione Granger in the Harry Potter film series. Now all grown up, actor and activist Emma Watson fronts the campaign for a new Prada fragrance launching today, August 22, photographed by Harley Weir in looks from Spring 2022.
As the fashion house announced via their brand new Prada Beauty Instagram account, “Emma Watson is Prada Beauty. Our muse is more than just a muse. More than just a face. More than the perfect embodiment of the Prada woman. She’s the epitome of female modernity, a celebration of female multi-dimensionality across the world.”
States Watson, “Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.”
There’s more to come, including a short film that marks Watson’s directorial debut.
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Photo Credit: Kathy Hutchins / Shutterstock.com