Actress and author Demi Moore has spent a lot of time on-screen — and off — in a bikini. In fact, the film and fashion icon estimates she owns between “400 and 500 swimsuits,” including a number of vintage designs. So her own closet has been part of the inspiration for Moore’s new collaboration with the inclusive swimwear brand Andie, to release a limited-edition line of vintage-inspired swimsuits.
Ranging in price from $75-$155 and in sizes XS-XL, the Demi Moore x Andie collection has just been unveiled, with a second drop coming on July 15. Featuring 10 brand new swim styles which include plunging one-pieces, classic bikinis, high-waisted two-pieces and swim skirts, the collection marks a close design partnership between the actress and Andie’s Vice President of Brand and Design, Michelle Copelman.
In an interview with PEOPLE magazine, the actress said, “For me, a big part about what was inspiring about this Andie collection was thinking about the things that women feel sensitive about, whether it’s their tummy or other areas of the body,” said Moore, adding, “They don’t want to look matronly or not feel sexy or desirable. That was really something in my own mind, which is changing this idea that we become less desirable as we get older.”
Moore told PEOPLE that while designing this line (available in size 0 to 26) she was drawn to vintage swimsuits that felt more like style statements than basic bikinis. “I started thinking about how the last few years it was about suits with barely any cloth, and how much I loved the kind of elegance and glamor of, in my perception, of some of these vintage suits and the imagery that came with them and how you can feel sexy and empowered and comfortable and not have to show a lot of skin,” she shares. “The workmanship that went into the vintage suits is extraordinary. And some of them, you can’t actually believe are swimwear. So the idea is: How do we make a woman wear something that feels good and playful and sexy that is also creating security and confidence and still has style? That was our goal.”
The Demi Moore collection for Andie is available online at AndieSwim.com and in the brand’s pop-up stores in Sag Harbor, NY, and Berkeley, CA.
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