Kim Kardashian is known for reinvention, and that’s exactly what she’s doing—this time with her beauty brand. After shuttering KKW Beauty and KKW Fragrance last year, Kardashian officially announced her re-entry into the business with SKKN BY KIM, a refillable nine-piece skincare line launching June 21.
The nine-SKU lineup was “born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-performance skin care,” per a press release. The products — which range in price from $37 to $95 and will be available direct-to-consumer on June 21 — aim to cater to “all skin types, tones and textures at every stage of maturity,” and come in earth-toned refillable packaging.
“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven — and I have carried this same drive and approach with me into creating a legacy skin-care brand,” Kardashian, who also serves as the brand’s CEO, said, in a statement. “What began as a psoriasis diagnosis became the catalyst for my journey of skin-care discoveries, inspiring me to learn more about my skin and how to care for it.”
“Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings,” she continued. “Fueled by years of gathered insights, SKKN By Kim’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence. I’m proud to finally be able to share this collection with everyone.”
SKKN By Kim’s debut offerings include a gentle foaming cleanser ($43/$37 refill); acidic and enzymatic exfoliating toner ($45/38 refill); mechanical and enzymatic exfoliator ($55/$47 refill); multi-molecular weight hyaluronic acid serum ($90/$77 refill); vitamin C8 serum ($90/$77 refill); firming face cream ($85/$72 refill); moisturizing eye cream ($75/$64 refill); vitamin C-spiked oil drops ($95/$71 refill); and overnight oil ($95/$81 refill).
In the press release, Kardashian added that the products are “Fueled by years of gathered insights” and that “SKKN BY KIM’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence.” They’ll be sold direct-to-consumer at skknbykim.com starting June 21 at 9 AM PT / 12 PM ET.
—
Photo Credit: DFree / Shutterstock.com