It has been announced that the Born This Way Foundation, a nonprofit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, announced the launch of its annual #BeKind21 campaign, a movement that calls on the public to practice an act of kindness each day from September 1st to September 21st to build kinder, more connected communities.
This year marks the Foundation’s largest #BeKind21 campaign to date, and for the first time, Pacsun is participating, alongside more than 400 other organizations. The retailer’s partnership with the Foundation began in October 2020 and works to support youth mental health. This initiative to encourage kindness is part of the overall brand partnership to help foster mental wellness in the youth community.
This year’s campaign has been purposefully designed to meet the needs of the present day and promote kindness in global environments heading into the fall season, including schools, classrooms, workplaces, homes, the public sector, and beyond. Pacsun has set up a Born This Way Foundation link on the PacCares dedicated landing page Pacsun.com/PacCares to encourage people to take the pledge and sign up. Those who take the pledge will join Born This Way Foundation’s community, receive access to kindness calendars, tips, and inspiration from the Foundation’s co-founders and partners, and have the opportunity to be featured on the Foundation’s youth storytelling platform ChannelKindness.org.
“We are grateful for Pacsun’s support of Born This Way Foundation online and through their in-store activations. With their collaboration, #BeKind21 has a significant role to play in nurturing empathy, connection, hope, and wellness,” said Cynthia Germanotta, President and Co-Founder of Born This Way Foundation.
In 2020, #BeKind21 generated more than 112 million pledged acts of kindness globally with 5 million participants, and across the United States over 350 schools, 500 nonprofits, and 300 brands joined Born This Way Foundation for the campaign.
—
Photo Credit: Joe Seer / Shutterstock.com