Valentino and Saint Laurent to show in Venice this July

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Fashion shows are back, and the industry can’t wait to use their passports as they flock to the Italian lagoon this Summer.  Both Valentino and Saint Laurent have shows scheduled in Venice in July, according to WWD.  Saint Laurent will unveil its spring 2022 menswear collection with a physical show in Venice on July 14, featuring a large-scale site-specific installation by artist Doug Aitken commissioned by its artistic director Anthony Vaccarello, the house said, confirming a report in WWD last Friday.

The event will take place the day before Valentino presents its fall couture collection in the Italian lagoon city in front of a select number of guests. The events coincide with the city’s Architecture Biennale, which runs until Nov. 21. Saint Laurent said Aitken’s installation would remain accessible to the public until July 30. “As a result of the collaboration between Anthony and Doug, a new cultural destination, which synthesizes interactive arts with architecture, will merge multiple disciplines reinforcing and fueling the concept of creative intersections,” the brand said in a statement on Tuesday.

The event will be Saint Laurent’s first physical show since its fall 2020 women’s ready-to-wear display in Paris in February last year. The brand, owned by luxury conglomerate Kering, was the first to announce last year that it would drop out of Paris Fashion Week and set its own pace for showing collections for the duration of the year, as brands pivoted to adapt to the coronavirus crisis.

As for Valentino, creative director Pierpaolo Piccioli is letting his imagination flow for his fall couture collection, called Valentino Des Ateliers. “One the most challenging aspects of my work during these unprecedented times was the reprogramming of some of my recurrent thoughts, which of course included the concept and the place for my couture shows,” said Piccioli.
“The current ‘travel with your fantasy’ mode we are in pushed me to dream harder and bigger. My next couture collection will go under the name of Valentino Des Ateliers and the overall approach to this project has a lot to do with the name itself. I have challenged myself in orchestrating a symphony of different souls, minds and creative inputs. All of these energies drove my vision to Venice. This city genuinely and spontaneously generates vibrations on art, theater, music, architecture, cinema, and everything that has to do with creativity. That is why it has been a natural decision to go for this idea. I am a designer, a fashion creator and I need to envision my creations in specific frames. Venice is the frame of the Valentino Des Ateliers collection.”
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Photo Credit: Andrea Raffin / Shutterstock.com