It has been recently announced that the 2021 Life’s Good campaign will consist of two exciting components: Life’s Good Music Project in collaboration with acclaimed singer, songwriter and producer Charlie Puth.
LG’s Life’s Good campaign gives young people around the world the opportunity to let their creativity and talent shine. First launched last year, the Life’s Good Music Project calls on aspiring, young performers to share their own compositions expressing LG’s uplifting Life’s Good message. Anyone who loves music and can hum a tune is invited to submit an original accompaniment based on the 2021 version of the Life’s Good song, produced by Charlie Puth. The talent behind the winning entries will receive OLED TVs along with other LG products and the opportunity to complete and perform the song with Puth.
“I can’t wait to listen to everyone’s submissions and hear their take on the melody and chorus,” said Puth. “Music has always been a source of healing and empowerment for me, and I know this is going to be a memorable experience for everyone.”
To accompany the 2021 Life’s Good campaign, LG has also created a brand channel on GIPHY offering a variety of cheerful GIF stickers – including those from both the Life’s Good Music Project and Life’s Good Film Project – for use on Instagram, TikTok, Snapchat and other social platforms.
For more on the 2021 Life’s Good campaign, stay tuned to LG’s Global YouTube channel and Instagram.
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