Lady Gaga has already conquered Oreos, and now she’s making her mark on the world of Champagne. Just a few days after celebrating her 35th birthday, the pop superstar announced her latest collaboration with Dom Pérignon in a photo she posted on Instagram.
The luxury Champagne brand announced the linkup — which is described as an “artistic venture” — with a teaser image of the campaign. In the promotional image, Gaga is holding a 2006 vintage sparkling rosé in a deep purple-tinted bottle—although there is no word yet on what her limited-edition bottles or accompanying sculpture – both designed by Gaga – will look like. She also teases an upcoming film for the announcement, which was made in collaboration with artist Nick Knight and debuts on April 6.
The partnership also has a charitable component: supporting Lady Gaga’s Born This Way foundation, which promotes youth mental health initiatives. Details on when and where you can buy the new limited-edition Champagne bottles will be released in the coming months, according to a rep for Dom Pérignon.
Check out the announcement via Gaga’s Instagram here.
—
Photo Credit: Joe Seer / Shutterstock.com