Nutrabolt has announced that multifaceted actor, comedian, and producer, Kevin Hart, has joined the company in a long-term partnership deal as an investor, spokesperson, and strategic advisor. Hart will play a key role in expanding C4®’s mission to extend peak performance beyond the gym to everyday life via media, retail and digital content. In his role, Hart will also co-create and star in an engaging and powerful content series, consult on future product innovation, and spread his love for C4® Energy to his fans.
“C4® has been my go-to energy drink for the past 5 years; it’s an essential part of my morning gym routine and helps power me through my daily hustle,” said Kevin Hart. “I am excited to join the C4® team to help expand their consumer base and share my passion for the drinks with my fans. Anytime I get to partner with a brand that is already part of my daily lifestyle is a recipe for success and I cannot wait to get to work.”
This exciting partnership comes on the heels of yet another year of substantial growth for C4®. In January 2020, the brand launched their latest innovation – C4® Smart Energy, an energy beverage formulated to support cognitive performance and mental alertness. Additionally, the C4® brand reached a new milestone by surpassing three billion servings sold across all C4® branded product offerings worldwide, as availability and consumer awareness grew.
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