In advance of International Women’s Day, eBay is kicking off its new Female Sneakerhead program: an entire month dedicated to celebrating the future of sneaker culture where women are better represented. The initiative focuses on the fastest growing – yet frequently under-served – community of female sneaker collectors and enthusiasts in an estimated 80-billion-dollar market. On eBay, the women’s sneaker category grew more than 80% over the past year and sales of men’s sneakers bought by female shoppers doubled over that same period.
To kick off the month-long initiative, eBay has collaborated with Esther Wallace, founder of Playa Society, to launch limited-edition Female Sneakerhead merchandise – a new line developed to spark a cultural conversation about women and sneakers. Shop the looks, along with a collection of the most sought-after styles and hard to find grails – all curated by industry trailblazers beginning on March 8, 2021.
“Kamala Harris wearing sneakers on the cover of Vogue perfectly embodies how women everywhere are approaching fashion today,” said Charis Márquez, Vice President of Fashion, eBay North America. “Women are one of the most passionate segments of the sneakerhead community, and we will continue to celebrate them while also ensuring we’re meeting the growing demand for more styles, sizes, and sellers for this audience. eBay is the most inclusive destination for sneaker enthusiasts and we’re giving the community what they want – from new collaborations to the grails you just can’t find anywhere else.”
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