Three-time Grammy® Award-winning and multi-platinum-selling artist Pentatonix partners with Sweet to launch their first ever digital collectibles set in celebration of the release of their new original album, The Lucky Ones. You can purchase and stream the album here. This marks their first foray into blockchain digital collectibles, leveraging Sweet’s leading Non-Fungible Token platform.
The debut series consists of six digital collectibles beginning with The Lucky Ones Tracks collectible that premiered on February 10th with all 500 claimed by fans and collectors in less than 25 minutes. Each collectible varies in rarity and exclusivity, culminating in the launch of the rare The Lucky Ones coin today February. All 500 of the premiere NFT drop, “The Lucky Ones Tracks”, were claimed in less than 25 minutes.
“We’re so excited to be launching our first digital collectible set alongside our new original album. We’ve always wanted our fans to engage with our music in as many fun and unique ways as possible, and this collaboration feels like a great way to commemorate this release and these songs!” said Kevin Olusola of Pentatonix.
Sweet founder and CEO Tom Mizzone said, “Using Sweet’s technology, Pentatonix can reward fans with authentically scarce, tradable digital collectibles. They are pioneers in this new era of digital merchandise and we could not be more excited to be working with them and their whole team.”
Sweet offers Pentatonix fans one-of-a-kind, tradable, collectible coins and cards that are custom designed around the artist’s brand, minted, and authenticated on the public blockchain. “The future of rare, collectible merchandise is in the digital arena, as evidenced by the growing interest in NFTs. We are thrilled to be the ones giving Pentatonix fans a new way to own exclusive digital goods,” says Mizzone.
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