Drew Barrymore and the beauty brand Garnier have co-created a pioneering new campaign, set to create real buzz for the brand’s latest Whole Blend’s Sulfate Free haircare range.
After discovering Drew was an authentic fan of Whole Blends on Instagram, Garnier joined forces with the Hollywood sweetheart. For the first time ever, the brand has enlisted a celebrity as both a Brand Ambassador and Creative Director.
“I truly fell in love with Garnier and I am thrilled to become part of the brand. I genuinely use their products, they make my hair feel amazing, and I had the most fun creating the campaign. Beauty can be boring, but we’ve turned it on its head! Garnier is a brand striving to be more sustainable while creating accessible beauty products that work. Garnier Whole Blends provides clean and accessible hair care products that help people feel like their best selves while being free of nasties, and I dig that.”
The creative will begin running on February 15th, 2021, and includes TV, digital and social media content.
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