Ulta has announced the launch of its MUSE Accelerator program, “its inaugural program dedicated to supporting early-stage beauty brands to launch and thrive in retail,” per a press release from the company.
“MUSE Accelerator is another way we’re bringing to life our commitment to diversifying our unparalleled assortment so all guests can see themselves reflected at Ulta Beauty,” says Monica Arnaudo, chief merchandising officer, Ulta Beauty. “We believe it is our responsibility to take tangible steps to create foundational industry change. As a destination where brands can learn, thrive and successfully reach unchartered heights, this program helps us further nurture emerging BIPOC brands and create meaningful impact for the communities we serve, our industry and the world.”
The MUSE Accelerator supports Ulta Beauty’s ongoing efforts to amplify underrepresented voices while curating a diverse assortment. Applications are currently open, and in September, eight BIPOC beauty brand applicants will receive $50,000 in financial support to propel brand development in addition to resources designed to prepare each for retail readiness and long-term success. This will include unique opportunities to learn from subject matter experts across various topics such as merchandising, supply chain, legal and marketing, as well as brand founders and industry leaders’ engagement during fireside chats and panels.
To ensure a meaningful, successful experience, a robust curriculum was created in partnership with Venture Noire, a non-profit organization that specializes in accelerator programs dedicated to Black and minority entrepreneurs. The 10-week curriculum features virtual and in-person sessions focused on brand development. Mentorship is an invaluable offering that will allow participants the unique opportunity to learn from a dedicated mentor over the course of the program. MUSE Accelerator Mentors Shontay Lundy, founder of Black Girl Sunscreen, Ron Robinson, founder and CEO of BeautyStat, Desirée Rogers, CEO of BLK/OPL and Julissa Prado, founder and CEO of Rizos Curls, are among the diverse industry-leaders who have successfully built brands. They are graciously offering their time and expertise to help this next generation of beauty leaders.
“Having built and launched a brand from concept to aisle, I understand the critical importance of mentors as guides along the way – especially as a minority navigating new territories,” said Shontay Lundy, founder and CEO, Black Girl Sunscreen. “I was fortunate to have had such support and honored to have the opportunity to pay it forward through Ulta Beauty’s MUSE Accelerator.”
Ulta Beauty is now accepting applications for the 2022 MUSE Accelerator cohort, with selections to be announced September 2022. Eligible early-stage BIPOC brands are encouraged to apply today by visiting ulta.com/muse-accelerator for guidelines and to learn more about the program. The deadline to submit is June 30th at 11:59pm CT.
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