Ford revealed in December that he would be taking his next runway show west to Los Angeles, debuting his fall 2020 collection just two days before the Oscars.
“The decision to show in February in Los Angeles feels very natural to me,” Ford told WWD. “It is my home and has a strong impact on the way that I live and work within both the fashion and film worlds. This year, the New York Fashion Week calendar overlaps with Oscar weekend, and the last time that happened I showed in L.A. and it worked quite well. There is an excitement in L.A. on that particular weekend and the relationship between film and fashion is a strong one.”
Ford’s decision came as a surprise to some considering the CFDA’s mission to bolster New York Fashion Week. Just last September, a CFDA spokesperson stated that there were NO plans to move fashion week over to Los Angeles. Nonetheless, Ford is being joined by designer brands M Missoni and Baja East in Los Angeles on February 4th and 7th, respectively.
Baja East designer Scott Studenberg, who just designed a custom metallic turquoise jumpsuit for Billy Porter at the 2020 Grammys, brought over the luxury unisex brand from New York in 2018, later relaunching it during the spring 2020 season as a women’s advanced contemporary label. M Missoni will be hosting its show at Los Angeles landmark Pink’s Hot Dogs and will likely be a one-off event, according to designer Margherita Maccapani Missoni.
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