Saks Fifth Avenue unveiled its Spring campaign, Here for the Future, starring comedian, actress and producer, Tiffany Haddish. The 360-degree campaign celebrates forward-looking, innovative designers, artists and activists that are shaping the future of their industries and who Saks believes are creating the future. Here for the Future underscores the luxury retailer’s focus on evolving for the future to continue delivering the best in fashion and beauty through a personalized and seamless experience.
“Saks is committed to using our voice to engage with our customers in meaningful and authentic ways,” noted Emily Essner, Chief Marketing Officer, Saks Fifth Avenue. “As an arbiter of fashion, culture and lifestyle, Saks strives to elevate timely and relevant topics that are of interest to our customers. Here for the Future reflects the important issues impacting our world today and our focus on championing voices who are using their creativity and passion to help secure a bright future for us all.”
Tiffany Haddish spoke with Saks about the She Ready Foundation, which provides resources and ensures normalcy for foster children through sponsorship, mentoring, and counseling. The campaign launch comes on the heels of the debut of the second season of Tiffany Haddish Presents: They Ready on Netflix. Haddish can also be seen styled in fashion from Akris, Christopher John Rogers and Monse.
When asked about her hopes for the future, Haddish said: “My hopes are drastic. I’m a visionary and I’ve got a big imagination. My hope is that I’m able to build an amazing company that creates content that inspires and uplifts others, and provides at least one million opportunities for people to have generational wealth.”
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