No stranger to the world of beauty, Sofia Vergara is launching Toty, a skin-care, makeup and supplement line, in hopes of promoting sun care year-round. “I would read every single article and started to read about photo damage under the sun. I was in my 20s and that opened my eyes, and that’s when I started wearing sunscreen,” Vergara told James Manso of WWD.
As Harper’s Bazaar reports, for years, the Emmy-nominated actress stocked up on her favorite Spanish skincare brand, Heliocare, whenever she traveled abroad, and would even enlist friends to bring back the goods if they were headed overseas.
Now, in a full-circle moment, Vergara has launched Toty in collaboration with Cantabria Labs, the makers of Heliocare. The new brand offers sunscreen, skincare, makeup, and wellness products. The Toty line uses proprietary PLE Fernboost Technology, which employs a powerful antioxidant rich in bioactive compounds to protect the wearer sun damage. The brand’s makeup offerings also tout an adaptive pigment that combines color-coated mineral filters, which blend with all skin tones to give off a radiant finish.
“I wanted to bring something like Heliocare to the United States,” Vergara tells Bazaar.com. “We’ve had a million meetings to create something that will protect the skin and also fit the U.S. guidelines.”
For its debut, the vegan, cruelty-free line is dropping four products and two application tools: Ilumina CC Cream SPF 50+, available in 15 shades ($42); Ilumina CC Creamy Compact SPF 50+, refillable and available in 15 shades ($54); Solaria Mineral SPF 50+ ($42); and Solaria Infusion, an antioxidant booster supplement ($42). In the way of tools, there are the Ilumina Brush ($28) and Ilumina Blender ($12).
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