SLING TV is introducing a new kind of happy hour with “Happy Hour Across America,” offering free TV every night to help the nation unwind after days of difficult news and sheltering in place. SLING TV’s “Happy Hour Across America” unlocks free primetime TV nightly as a public service to American families practicing social distancing at home. Starting today, those new to SLING TV can register to watch free TV every night from 5 p.m. to midnight.
“Since we can’t serve you a beverage or basket of hot wings, we’re introducing a new kind of happy hour – TV ‘on the house’ every night,” said Warren Schlichting, group president, SLING TV. “Much like a real happy hour, TV is often a shared experience. So grab your favorite refreshment, tune in with your friends and family, and get those group chats ready.”
As the COVID-19 crisis has unfolded, television news consumption on SLING TV climbed by triple digits over the last month, increasing 164 percent. SLING TV customers have leaned into TV as their evening escape, with viewers switching from news to entertainment starting at 6 p.m. ET and peak viewership hitting at 10 p.m. ET across SLING TV’s services.
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