After reclaiming its Super Bowl icon status last year, Cheetos unveiled this year’s full TVC for Super Bowl LV, “It Wasn’t Me.” In the commercial, actors, philanthropists and power-couple Ashton Kutcher and Mila Kunis helped remix Grammy Award-winning artist Shaggy’s iconic song with a mischievous twist, offering a tip on what to do when caught sneaking Cheetos from your loved one’s stash.
Fans were left stumped with the release of teasers, “Evidence” and “Advice,” wondering about the evidence Kutcher found. What could Mila have done? What advice did Shaggy offer her? All their questions are finally answered as Ashton continuously catches Mila ‘orange-handed’ around the house — eating his bag of Cheetos Crunch Pop Mix. But every time he questions her, Mila has the perfect response: “It Wasn’t Me,” thanks to Shaggy. The release of the commercial for Super Bowl LV also marks the 20th anniversary of the retail release of the reggae icon’s timeless hit “It Wasn’t Me.”
“Mila and I both remember when ‘It Wasn’t Me’ came out 20 years ago when we were first working together on That 70s Show, so it’s really cool to come full circle with Cheetos, work together again and remix this song,” Kutcher said. “We’ve rarely done projects together since then, but the concept was so fun and relatable. And we couldn’t pass up the chance to be in this Super Bowl commercial.”
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