Rita Wilson celebrates International Women’s Day in partnership with Zumba with her new electrifying track, “Hello World” out now. “Hello World” is a dance-infused, infectious collaboration featuring guest vocals from Brazilian star and Zumba international ambassador Claudia Leitte and famed Indian-American rapper Raja Kumari. Co-written by the multi-talented group of Rita, Raja, Lindgren, Melanie Fontana, Sam Hollander and Sergio Minski, it was also produced by Lindgren, Sergio Minski and Melanie Fontana.
“Hello World” is a bridge connecting women of all backgrounds and ages through the power of music, movement, diversity and strength. After a universally challenging year, the song is a welcome anthem filled with a renewed sense of hope. Its high-energy, pulsating beat is coupled with musical influences from around the world, resulting in a melting pot of styles and sounds topped with an inspirational message. Rita sings, “We can dance til we fall, we just gonna move on through the dirt and the hurt. So we learn to be strong, set a fire in your soul. Let it burn, let it burn. Keep rising up. Enough’s enough – say hello world.” The track shows a fun new musical side of Rita whose more intimate music straddles the pop/country space. The music video reflects the track in its joyous optimism, representing women around the globe and features Rita along with an international cast of influencers in the world of Zumba doing what they love – dancing.
The origins of “Hello World” were completely organic. Rita was visiting a health spa and became enthralled with Zumba, the wildly popular international exercise fitness program. She immediately clicked with her instructor Michele LaRocque. LaRocque, in turn, admired Rita’s singing/songwriting talents, leading her to introduce Rita to the Zumba team. The two parties instantly clicked, quickly began collaborating on a song and “Hello World” was born.
Wilson comments, “The joy that comes from being able to move or dance, without inhibition or judgement, and just for the delight of it, is what inspired me to collaborate with Zumba to co-write and perform this song, ‘Hello World.’ My Zumba instructor, Michele LaRocque was such a positive force through her energy and spirit, I saw her and said, ‘I’ll have what she’s having!’ I truly hope this song will make people want to blast some music and dance to their hearts content. You simply cannot be in a bad mood when you get those endorphins going. To be dropping the song for International Women’s Day, along with the talents of Claudia Leitte, and Raja Kumari, highlights how women have always worked together to get things done. See you on the dance floor, or maybe your backyard! In any event, I am honored to say ‘Hello World.'”
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