Rihanna‘s staying busy — not just with her currently-mega-successful fashion and beauty brands, but also with projects fans thought were in the past. Last week, Puma announced it was revisiting its partnership with the multi-hyphenate and reviving the Fenty x Puma brand, with a very straight-to-the-point statement: “She’s back,” said CEO Arne Freundt.
Rihanna’s relationship with Puma goes back to 2014, when she came on as a global ambassador and creative director. As part of the multi-year deal, she began releasing product, which grew into full collections spanning footwear and ready-to-wear that went on to debut on the runway in both New York and Paris. Her last Fenty x Puma collection was released in Spring 2018.
As the brevity of Puma’s official statement suggests, there are no further details on Fenty x Puma’s return — no launch date, no timeline, no teaser as to what the aesthetic direction for the new collection will be. But that’s okay: This is Rihanna we’re talking about. We know it’ll be good.
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