It’s not unusual for artists to sign merchandising deals in lie, and often times in death. We now hear that both Ray Charles and Michael Jackson, two superstars that had lucrative deals with Pepsi in life, have signed deals with Pepsi in the afterlife, as the two will be part of the Fortune 500’s Generations Summer Music campaign.
Michael Jackson’s Pepsi can will feature Michael in his red and white jacket with iconic t-shirt, while Ray Charles will be shown on the Pepsi can depicting himself wearing his blue tuxedo and that wonderful Ray Charles smile. Not to be outdone, Britney Spears will also be on a Pepsi Can, taken from her “Joy of Pepsi” campaign which aired a few years ago.
These collectable Pepsi cans will be sold over the summer at most bit brick and mortar locations, and in both regular and diet Pepsi.
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Photo credit: Vicki L. Miller / Shutterstock.com