Every year since 2000, the Pantone Color Institute has unveiled a hue that tries to capture the collective mood of the country, influencing what consumers will soon see in home decor, fashion and beauty and product design.
According to the Color Institute, Living Coral “emits the desired, familiar, and energizing aspects of color found in nature.”
In an ironic twist, Pantone’s nature-inspired color was announced on the same day of news that global emissions of carbon dioxide have reached the highest levels on record.
Is this year’s color a commentary on climate change?
“As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time,” Pantone Vice President Laurie Pressman said in a statement.
“As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time,” Pantone Vice President Laurie Pressman said in a statement.
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