Coca-Cola regularly releases novelty drinkware that includes everything from ordinary plastic bottles featuring names printed on the label to holiday-themed glassware. The company previously released limited edition bottle designs related to the latest Star Wars movies and Rise of Skywalker is no exception. The company is launching a new bottle that features OLED-powered lightsabers.
The ‘magic’ behind the glowing lightsabers on Coca-Cola’s latest soda bottle involves OLEDs and technology from Inuru. Bottles featuring Rey include a blue lightsaber; bottles featuring Kylo Ren feature a red lightsaber. The lightsabers illuminate when the bottle is touched. The technology exists within the special label, according to Inuru, which says that consumers won’t be able to tell the difference between an ordinary bottle label and this special glowing version. The company stresses that it used sustainable technology, including electronics on paper, to create the special effect labels.
But before you go racing to your local 7-11, hold up. It’ll be difficult for most fans to get their hands on this limited edition bottle because they’ll only available in… Singapore. Yeah, Singapore, where Coca-Cola says it will release just 8,000 bottles. Of course, this means entrepreneurial types will likely be snatching these suckers up and putting them up for auction on eBay, at an ample premium.
Perhaps to prevent a small number of people from buying all of the bottles, the company says it will offer fans five clues leading to five different locations where bottles are made available to purchase. This ‘Galactic Hunt’ will last for three weekends leading to December 22.
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