One of America’s most influential tastemakers, best-selling author and business executive Martha Stewart will speak at the World Cannabis Congress (WCC) in Saint John, NB being held this June 16-18. Stewart is an example of big brands and high-profile personalities that are entering into the cannabis space as outdated stigma gives way to mainstream growth opportunities.
“I look forward to sharing my knowledge and experience in the lifestyle space with this tailored audience,” says Stewart. “As I begin to collaborate on products for the CBD market, and as the demand for these types of product grows, I’m very interested in the conversations and connections at this event.”
The World Cannabis Congress is renowned for convening major influencers, thought leaders, policy makers and government officials to help shape and advance the cannabis industry worldwide. The curated, invite-only event is one of the most sought-after tickets in the industry, bringing together the right people in the right place at the right time to drive the industry forward. Stewart’s participation comes at a time when interest in CBD and cannabis-infused food and beverages have become hot topics, with Canada set to legalize edibles later this year.
“Martha Stewart is the perfect example of where the cannabis industry is headed,” says Derek Riedle, Publisher of Civilized. “This is an industry that’s quickly moved from the backroom to the boardroom. We’re able to attract phenomenal, top-tier talent and experts like Martha Stewart because of the legitimacy the cannabis industry is amassing, as well as the calibre of the audience we have in the room at WCC. We can’t wait to hear what Martha Stewart has to say about expanding her brand in this new market.”
The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations. Stewart will be joining Riedle and Founder, Chairman and Co-CEO of Canopy Growth Bruce Linton on stage in a fireside chat on June 18 to close the conference. Last year’s inaugural World Cannabis Congress closed with Riedle and author, comedian and activist Chelsea Handler.
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