After donating close to 3 million meals across the United States, Bayer reaffirmed its partnership and commitment to its Here’s to the Farmer campaign with Luke Bryan. Bayer will join the country music star on his farm tour to celebrate America’s farmers and help fight hunger by using the hashtag #HEREStotheFARMER to help families in need.
Bryan, the son of a peanut farmer from Georgia, launched his Farm Tour in 2009 as a way to highlight and celebrate the contributions of America’s farmers. In 2015, Bayer partnered with Luke Bryan and launched its campaign to thank farmers and help fight hunger throughout the country.
“I know the important role farmers play in our everyday lives and understand the hard work it takes for them to help feed America and the world,” said Bryan “That’s why I’m excited to have this partnership with my friends at Bayer and be able to thank the American Farmers for all the hard work they do by saying ‘Here’s to the Farmer’.”
The campaign asks fans across the United States to share the hashtag #HEREStotheFARMER online to show their gratitude to America’s farmers. For every share, Bayer will donate a meal* to a hungry family through Feeding America® with the goal of donating 1 million meals.
“We are thrilled to be extending our partnership with Luke Bryan and to continue with our successful campaign, Here’s to the Farmer,” said Ray Kerins, Senior Vice President of Corporate Affairs for Bayer. “We know that this campaign has had a positive impact with both farmers and Americans across the country. Since its inception, we’ve not only been able to donate close to 3 million meals, but over $180,000 has gone to area food banks and local farmers in each of the tour cities.”
Bayer’s campaign also helps tackle hunger locally by donating more than $10,000 to area food banks, and by honoring a local farmer on stage with Bryan at each location.
“It was a great experience being part of the Here’s to the Farmer campaign and the Luke Bryan Farm Tour last year,” said Tyra Jackson, Executive Director of the Second Harvest Food Bank CCL. “The $2,000 donation to our food bank helped provide 10,000 meals to people in need. In addition, it brought awareness around food insecurity and how the giving of money, time, and food can reduce this issue in your community.”
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