Kendrick Lamar recently revealed the reason why he chooses to not be active on social media. He told the New York Times that he chooses to avoid it so that he doesn’t get lost in his own ego. Lamar stated that, “My social media, most of the time, is completely off. Because I know, like … I can easily smell my own s**t. I know, Like, I’m not one of those dudes that be like, ‘Oh, yeah, I know how good I am,’ but I also know the reason why I’m so good is because God’s blessed me with the talent to execute on the talent, and the moment that you start getting lost in your ego, that’s when you start going down.”
He concluded in speaking about his longtime collaborator Dave Free, stating, “What I know for sure is we have this unconditional love to allow each other to grow. I always allowed him to have his room to grow, and he always allowed me to have room to grow in mine.”
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