Global superstar Iggy Azalea has just announced that she will make her first foray into the cosmetics category with the launch of Totally Plastic, her capsule collection with BH Cosmetics – a brand committed to creating high-quality, pigmented products that are affordable, cruelty free, vegan, extra clean and sustainable.
Inspired by Iggy’s favorite memories of her teenage years, Totally Plastic is bringing back the glittery, frosted hues, lip-smacking glosses and other nostalgia from the 2000s with an updated feel. The 13-piece collection ranging from $7-$29 will include a face palette, eyeshadow palettes, lip glosses, a brush set, beauty sponge, false eyelashes, a hand mirror and travel case.
“I really wanted to work with BH Cosmetics because from the beginning, they were totally open to me having 100% creative control, and if I don’t have creative control with a brand I’m just not going to put my name on it,” remarked Azalea. “I’m very passionate about having a concept and bringing it to life and I’m so specific about the way that I want things to be. I love that BH Cosmetics has an accessible price point for everyone but still has very good quality product[s]. That stuck out to me because I rarely see actual high-quality eyeshadow for the price point that they have. I love that because when I’m thinking about things that I’m making for people, I want them to be accessible to everyone.”
Totally Plastic is launching on August 29 on BHCosmetics.com and at ULTA in-store and online.
Iggy Azalea is a Grammy-nominated & multi-platinum selling Australian musician and entrepreneur who is one of the most accomplished artists in music history. Her 2014 debut album The New Classic, which debuted at #1 on the Billboard Charts – a first for an international female artist, spawned a chart topping trifecta of worldwide #1 smash hits: “Fancy” (featuring Charli XCX, 8x-platinum); “Black Widow” (featuring Rita Ora, 4x platinum); “Problem” (collaboration with Ariana Grande, 6x-platinum). In 2021, she released her third studio album, The End of an Era, and embarked on the nationwide I Feel Good Tour alongside Pitbull. As an entrepreneur and businesswoman, Iggy recently released her first-ever unisex fragrance, Devil’s Advocate by Parfum de Azalea, as well as a cosmetics collection with BH Cosmetics, Totally Plastic.
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