Pepsi and Frito-Lay are bringing even more excitement to U.S. soccer fans through a new UEFA Champions League “The Perfect Match” sweepstakes and retail program launching nationwide. The multi-faceted retail campaign comes on the heels of Pepsi’s global football campaign announcement that Nigerian superstar Burna Boy will co-headline the 2023 UEFA Champions League Final Kick Off Show.
This year fans are being given a once-in-a-lifetime chance to travel to and attend one of soccer’s biggest games by entering “The Perfect Match” sweepstakes. Consumers can scan QR codes on limited-edition UCL packaging featuring world champion Lionel Messi on select Pepsi, Pepsi Zero Sugar, and Frito-Lay products or in-store displays featuring legendary soccer player Javier “Chicharito” Hernández at participating retailers for a chance to win two tickets to the UEFA Champions League Final Istanbul 2023 and UCL-branded gear. Consumers can also register to win or view official rules and regulations by visiting the website: www.soccerperfectmatch.com.
In support of the next generation of soccer greats, PepsiCo is also rolling out the third year of “Team of Champions,” a national purpose platform that improves access to soccer in underserved and underrepresented communities, including Black and Hispanic youth, across the United States. There will be 16 new clubs selected from cities including Denver, Minneapolis, New York City, and Washington, D.C. to be a part of this year’s Team of Champions, with Chicharito also returning for his third season as “Team Captain.” The $1 million commitment over three years makes actionable investments on and off the field, including helping the teams with apparel and equipment costs, field access, mentoring, coaching and education, and fan experiences. Fans can learn more at www.pepsicoteamofchampions.com.
The “Team of Champions” is an important initiative part of PepsiCo’s Racial Equality Journey’s community pillar, which in 2020 saw the company announce commitments of more than $570 million over five years to increase representation within its workforce, and uplift Black and Hispanic businesses, and help create economic opportunity in those communities.
—
Photo Credit: Master1305 / Shutterstock.com