See mayo, taste mayo, smell mayo. This week, Hellmann’s® Mayonnaise is releasing the world’s first parfum de mayonnaise, Will Levis No. 8, in partnership with condiment icon and Tennessee Titans star quarterback, Will Levis. The fragrance was crafted to harness the tantalizing scent of the world’s most alluring condiment – mayonnaise. Developed to exude an aura of greatness, the curated scent helps football fans feel and smell ready for game day (and every day!).
In 2022, Levis went viral for admitting that he’s oddly “known” for occasionally mixing mayonnaise into his coffee. That’s quite a distinctive combination, to put it kindly. Levis’ affinity for mayo reached new heights after his confession, earning a lifetime deal with Hellmann’s, one of the most popular suppliers of the condiment. And on Tuesday, their partnership went above and beyond to highlight how much the Titans signal-caller loves the sauce. “The fragrance you’ve been craving is here,” Hellmann’s states to announce their new mayo-infused cologne collaboration with Levis.
“With the launch of my signature scent, I’ve fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other, one truly embodying the distinct scent of greatness.” said Levis. “Rich and creamy, Will Levis No. 8 is more than a mayonnaise-inspired fragrance. It’s transformative. I’ve eaten mayo, drank mayo, and now I can smell like mayo.”
Fans everywhere can now bask in the essence of the #1 selling mayonnaise brand in the U.S. “We’re the first condiment brand to design a fragrance after our product – and it makes sense for Hellmann’s to enter this space because of the versatile ways that people are using and showing their love of mayonnaise,” said Chris Symmes, Head of Marketing, Dressings North America, Unilever. “Will Levis, condiment icon and mayo connoisseur was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike.”
The star quarterback’s signature scent is encased in a sleek, 30mL, Hellmann’s-blue bottle and perfectly captures the irresistibly rich and creamy essence of Hellmann’s® Mayonnaise. Tailgaters, football fans and mayo lovers alike can expect bold, savory notes of tart, mayonnaise accord, musk and vanilla with coffee undertones. Shockingly and impressively, the Parfum de Mayonnaise, priced at just $8 a bottle, sold out shortly after release. So apparently, people who desire to give off the scent of their favorite sandwich topping exist. Who would’ve thought?
To stay updated on Will Levis No. 8 availability, follow @hellmannsmayonnaise on Instagram.
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Photo Credit: Oleksandr Blishch / Shutterstock.com