Multi-platinum singer, songwriter and activist, Halsey, today shared a very special YouTube live performance (available for 24 hours) featuring some of her biggest chart-topping hits to mark her campaign collaboration with Magnum ice cream, which launched globally earlier this month. In the performance, Magnum’s latest Global Mbassador took to her official YouTube channel, performing a 30-minute acoustic set including hit single “Without Me”, as well as songs from her 3rd studio album, Manic, including platinum single “Graveyard” and “Finally // beautiful stranger”.
Halsey also performed her new collaboration with Marshmello “Be Kind” in a pared back, raw and beautiful arrangement. The track took the charts by storm when it was released in May 2020 and is also the official song of Magnum’s Global #TrueToPleasure campaign film.
Talking about the campaign with Magnum, Halsey said: “I have always pushed myself and those around me to fearlessly express themselves, and to do what makes them genuinely happy, without fear of judgement or critique. I’m so happy to be partnered with Magnum for this campaign that pushes people to embrace their uniqueness and explore what pleasure really means to them. My hope with this campaign is that it can inspire people to proudly flaunt their individuality, because without self-expression and the amplification of unique voices there is no art, and no artists.”
As part of the performance, Halsey is bringing awareness to the work of GLSEN, an organization working to support LGBTQ students to be their true and authentic selves and provide an educational environment that is free from bullying and harassment. Magnum has made a donation of $50,000 to the organization, in addition to donating $50,000 to the Black Creators Funding Initiative set up by Halsey, to amplify the voices and talents of emerging Black creatives.
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