For your Summer Home Improvement Viewing Pleasure: “Flip to a Million” is HGTV’s Bold New Real Estate Experiment

How do you make a million bucks in today’s volatile real-estate market if you’re starting out with almost nothing? And what if you only have six months to make that happen? And what if you’re trying it in a city and market that you’re not that familiar with? HGTV’s new series Flip to a Million explores those questions and is in search of real-world answers.

According to their website, in the new limited series, HGTV has engineered a novel, edge-of-your-seat experiment in house-flipping that’s engaging, inspiring and distinct from anything the network has done before. The innovative new show digs into the concept of how meager beginnings and limited resources might, with the proper strategy and skill set (and perhaps a bit of luck), evolve into a high-dollar real-estate deal.

Over an arc of six one-hour episodes, this exciting new show follows two couples — both of whom are proven and successful house flippers in their respective markets: Jason and EJ Williams of Chicago, Illinois, and Jon and Dani Wrobel of Long Island, New York.

At the outset of the series, narrated by HGTV star Alison Victoria (Windy City Rehab), the two couples are dropped in an unfamiliar city — Dallas, Texas. Once there they set about on a quest to assess their opportunities and, ultimately, prove the notion that, in the world of real estate, it’s possible to start out with almost nothing and turn it into a fortune.

With an initial budget of only $1,000, each couple will work the real estate and flipping market to buy, renovate and sell properties — working in phases toward their overarching goal: to achieve a successful $1 million house sale. To make that happen, the duos will take real risks and go to great lengths to ‘flip to a million.’

The premiere episode follows the Williams and Wrobels as they pack their belongings and move their families to Dallas. Upon arrival, the couples hit the ground running to research the local market, make new contacts and determine the quickest way to start making money toward their ambitious real estate goals.

Despite initial setbacks, Jason and EJ take on a main bathroom renovation project to help fund their initial property purchase, while Jon and Dani score a finder’s fee on a house sale that gives them enough money to buy their first flippable property.

The new limited series premieres on HGTV Monday August 1, at 9/8c and will be available to stream on discovery+.


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