It has been announced that Guinness is now a partner and Official Beer of Notre Dame Fighting Irish Alumni and Fans, a group that numbers well over 40 million across the U.S. Our seven-year partnership will unite two Irish institutions and bring to life new traditions, like raising a Guinness toast to honor the Irish faithful – whether you’re Irish by blood or in spirit.
Former Fighting Irish quarterback Joe Montana will be the National Ambassador for the partnership. As an icon who has won both collegiate and professional championships, Joe is the epitome of a great leader known for staying cool under fire. Fans 21-and-over can expect to see Montana featured in Guinness TV spots, social media, and other promotional activities, including a focus on encouraging responsible drinking.
“As a former player and an alum, Notre Dame has always had a special place in my heart”.
Guinness and Notre Dame are pleased to give fans of legal drinking age a new way to relive their favorite football memories and start new Saturday traditions with special edition Notre Dame 8-packs of Guinness Draught cans, which can be found across select U.S. markets, including Indiana, New York, Chicago and Boston. Guinness and Notre Dame are also working together to establish a shared culture that prioritizes responsible drinking above all else.
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