It has been reported that Canada Goose has announced a multiyear partnership with the National Basketball Association that makes Canada Goose a Proud Outerwear Partner of NBA All-Star. In support of the partnership and timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans alike. This year’s design partner is Los Angeles-based brand, RHUDE, known for balancing luxury techniques with streetwear elements.
“We are excited that Canada Goose will be recognizing the players and their accomplishments with their All-Star collections in the years ahead,” said Salvatore LaRocca, NBA President, Global Partnerships. “Canada Goose will bring its legacy of style and innovation to the league’s global celebration of the game.”
The inaugural year of the partnership will launch with the Play in the Open challenge, born from Canada Goose’s Live in the Open ethos – the brand’s invitation to express oneself freely and without judgement. The Play in the Open challenge will launch on TikTok on March 4 with a Tip Off Crew performing their best basketball trick. The Tip Off Crew, including RHUDE’s Founder, Rhuigi Villaseñor, and NBA center James Wiseman, will challenge followers to join in with their best spin, dunk or dribble and challenge three people to do the same – all in the spirit of coming together while staying apart.
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