Country Star Luke Bryan Launches the “Good Goes On” Initiative

It has been announced that country music superstar and television personality Luke Bryan is collaborating with Smithfield Foods to help recognize and uncover the good all around us, at the table to beyond.

Starting with the food we eat, the Good Goes On with Luke Bryan platform is setting out to help people discover how to best nurture themselves and be inspired to share the goodness with those around them through mealtimes, social gatherings and special occasions. Luke Bryan joins forces with Smithfield Foods’ portfolio of brands for its Good Goes On campaign to help people recognize and uncover the good all around us, at the table to beyond.

“I’m proud to kick off the Good Goes On program because there’s always room for more good in the world,” said Luke Bryan. “I’m a believer in finding the good in every day, having fun and spreading joy. We have a few surprises up our sleeves this year, so be sure to follow us as we continue to find ways you can spread the good in 2023!”

Country music superstar and television personality Luke Bryan has released 30 No. 1 hits, sold 13 million albums, and garnered nearly 20 billion worldwide streams during his illustrious career. His headline concert tours have played sold-out shows for millions and millions of fans, and he has won 50+ major music awards, including five wins as Entertainer of the Year. In 2023, Luke Bryan is back for his sixth season as a celebrity judge on ABC’s American Idol. Check out more about Luke Bryan on his website LukeBryan.com, and follow him on Facebook, Twitter, Instagram, YouTube and TikTok.


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