If you thought things couldn’t get any cheesier in the Cheetos universe, think again. Cheetos is taking its iconic flavor to a completely new snack and it promises major crunch.
As Delish reports, the iconic brand has just announced the all-new Cheetos Pretzels. The snack will be available in two varieties: Cheddar and Flamin’ Hot. Each piece has one side that looks like pretzel, made of crispy wheat, while the other is covered in “Cheetle” powdered cheese flavor.
Although the pretzels are gradually popping up at stores across the country, a few people have already nabbed them and according to their reviews, there’s a clear winner.
TikToker @joniblackstone, who calls himself the Cheeto Chancellor, was fairly impressed with the cheddar flavor, but straight-up raved about the Flamin’ Hot pretzels.
“Oh yeah, look at how much seasoning is on there. That’s what I’m talking about. I wish Cheetos looked like this. These taste less like Dot’s pretzels and more like hot Cheetos. They have a very strong hot Cheetos flavor. They taste more like the extra hot Cheetos than the regular hot Cheetos in my opinion…If you like salty snacks or you like any Cheetos product, you’re gonna love these,” he said.
A user on X gave the Flamin’ Hot pretzels a solid 9.75 out of 10 rating, describing them as “incredible.”
“The Flamin Hot are great and I highly recommend them. They are perfectly dusted in a way that the pretzel flavor blends perfectly with the heat. These are incredible. I’ll absolutely be buying more. Dang near perfect snack for me. 9.75/10,” they wrote.
Cheetos’ parent company Frito-Lay decided to venture into pretzel territory because it found 63% of Cheetos consumers were also buying pretzels and that flavored pretzels have been driving 58% of the pretzel sales growth.
“Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category,” said Tina Mahal, Frito-Lay’s senior vice president of marketing, in a press release. “Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form.”
The new Cheetos Pretzels can be purchased at stores nationwide for $5.69 in 10-ounce bags and $2.49 in 3-ounce bags.
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