Bell Media announced today the all-new one-hour music benefit event, THE IHEART LIVING ROOM CONCERT, broadcasted on Sunday, March 29 at 9 p.m. ET on Much, MTV, and CP24, with audio available on the iHeartRadio Canada app and iHeartRadio.ca.
Airing commercial free, the benefit concert provides entertainment relief and support to help fight the spread of the COVID-19 virus while celebrating the resilience of Canadians during this pandemic.
The event was hosted by Elton John, and Canadian viewers were invited to support the Canadian Red Cross COVID-19 response by online, SMS, and phone donations.
THE IHEART LIVING ROOM CONCERT features performances by Alicia Keys, Backstreet Boys, Billie Eilish, Billie Joe Armstrong, Mariah Carey, Tim McGraw, and more. Artists come to viewers live from their own homes, filmed with their cell phones, cameras, and audio equipment, to ensure the health and safety of all involved.
In addition to featuring music, the concert pays tribute to frontline health professionals, first responders, and local heroes who are putting their lives in harm’s way to help fight the spread of the virus.
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