Billie Eilish has dived into the fragrance pool for the second time. The Grammy-winning singer just dropped her second perfume, Eilish No. 2, in partnership with Parlux, a global manufacturing company in the beauty space. It’s a scent inspired by rain, darkness, and all things eerie. In case you forgot, the 20-year-old star launched her first fragrance, Eilish, now lovingly called Eilish No. 1, back in November 2021.
Venturing into the world of fragrance was an exciting endeavor for the singer, who has synesthesia, a phenomenon in which one sense may impact another (her father and brother/collaborator, Finneas, also have it). For example, when hearing a song or smelling a certain scent, Eilish may see a color. “I just want to make so many,” she says when it comes to making new fragrances.
“Even at the beginning, I knew that I wanted the water world—that was big, creatively. I was like, “Water, water, water.” It has to be rain, water, and darkness, and blah, blah, blah,” said Eilish in an interview with Elle magazine. “Let’s try it out! Let’s try a bunch of things out that are inspired by Eilish, but that feel spicy and a little bit more gender neutral and not really as feminine as Eilish.” I don’t feel that Eilish was super feminine, but I wanted it even less feminine than that. With Eilish, I wanted to make it so that anyone could wear it. But even more so with this one. I wanted it to be a different sibling to Eilish and just feel like the darker, more sultry sibling.
The Grammy-winning musician is launching her second scent, Eilish No.2, in partnership with The new fragrance is expected to surpass the $60-million mark, just as her first fragrance did. Priced at $72, the perfume will be sold exclusively online at BillieEilishFragrances.com starting in mid-November.
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