Back in March, when Beyoncé released her eighth studio album, Cowboy Carter, one of the tracks was titled “Levii’s Jeans” (featuring Post Malone). In the song, the pair sing about how someone wishes they could be Beyoncé’s jeans, so that they could “hug [her] ass all day long.” It was a pretty straightforward sentiment.
So of course it was only a matter of time before Levi’s worked out a way to team up with the Queen Bey. The denim brand is always looking for new and innovative ways to sell more apparel to women, and the megastar gave them a natural spokeswoman.
As Harper’s Bazaar reports, in Beyoncé new ad campaign for Levi’s, the still photos see her posing inside a laundromat wearing the brand’s jeans along with a matching denim hat. To round out the fit, she sports a white tee, blue boots, and a belt that says “Levii’s Jeans” on the front (spelled the same way she spells it for her song).
Meanwhile, a corresponding video was also released, which shows Beyoncé walking into a laundromat and stripping her pants before throwing them in the washer, proceeding to go sit down on a bench in her underwear.
From the looks of it, this is only the beginning of a long relationship between Bey and the denim brand, as the commercial was advertised as “Chapter One.” Stay tuned….
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