Beauty influencer Patrick Starrr announces new cosmetics brand launch with Sephora

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Patrick Starrr does things differently.

For starters, you won’t catch him participating in internet catfights. (Although, an occasional subtweet isn’t out of the question.) He’s not hawking out his name to every brand on the planet. And in a beauty industry with a culture that thrives on what’s happening now, how to be relevant at this moment, and who’s hanging with who, Starrr is focused on the big picture: the future of his career.

Starrr (with three R’s), originally born Patrick Simondac, 28, is an Orlando, FL, native, Filipino-American, and one of the biggest beauty content creators in the industry, known as one of the first “men in makeup” on YouTube. While many influencers of his tenure — he’s been filming beauty tutorials since 2013 — might be growing more quickly, his goal isn’t to win the influencer rat race. It’s to outlive it.

Now, in joint venture with incubator Luxury Brand Partners, Starr will be launching his own color cosmetics brand, ONE/SIZE this month. It will make its debut at Sephora online and will be sold exclusively at all of the retailer’s stores across the U.S. and Canada, as well as in Sephora’s Instagram storefront. Starrr will reveal more details about the products and pricing via social media platforms. In an interview with WWD, he said the line will champion inclusivity and be a celebration of “the drag queens, the LGBTQ+, my trans brothers and s isters.” ONE/SIZE beauty belongs to everyone. Inspired by our community, we deliver extraordinary makeup with larger than life performances.

The brand goes live July 17th at 12AM ET.

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Photo Credit:  DFree / Shutterstock.com