M·A·C Cosmetics is giving its Back to Mac sustainability program — introduced in 1990 — an update. The cosmetics company made the choice to evolve Back-To-M·A·C and set the program on a renewed path for greater action and impact for change and will be announcing new initiatives to further support these efforts. This includes a $100,000 donation and a new recycling partner.
Here’s how Back-To-M·A·C got a makeover for 2023:
Improving Recyclability
M·A·C revealed a partnership with Close the Loop in North America. The end-to-end solutions provider from design and manufacturing will process the empties returned back to M·A·C counters, stores and online from consumers to be recycled or manufactured into new products. Close the Loop will use its advanced recycling technology to recycle a high percentage of what’s returned, including materials that are typically not recyclable through municipal streams.
The remaining waste will be converted into energy via waste-to-energy technology, providing a zero waste to landfill solution. It is estimated up to 300,000 –500,000 kilograms of cosmetics will be collected each year.
Reducing Waste From Oceans
M·A·C is supporting Plastics for Change, a trusted source of fair-trade verified recycled plastic with an initial $100,00 donation. This donation will enable the collection of over 550k pounds of plastic (equivalent to 12.5MM plastic bottles) while supporting hundreds of plastic collectors in their communities.
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