Apple is working on four new AR/VR products including two new Vision headsets and a Meta Ray-Ban glasses rival, according to Bloomberg.
As PCMag reports, Apple Vision Pro saw relatively low demand when it launched earlier this year—largely because of its hefty $3,500 price tag. Now, Apple’s Vision Products Group is hoping to produce a hit with a slightly cheaper Vision headset without the “Pro” designation that costs $2,000.
To get to this lower price for customers, Apple is using cheaper materials and eliminating a few key features like EyeSight, which lets users display their eyes on the outer part of the headset. With the toned-down version, Bloomberg says Apple expects to drive up sales by at least twice that of the first-generation Vision Pro.
Apple is also developing a competitor for the Meta Ray-Ban Smart Glasses, which have a lightweight design and a $299 price tag. It may launch its rival glasses in 2027, according to the report. It’ll have to compete with Meta’s Orion Smart Glasses as well as future Ray-Ban collaborations, as Meta has extended its partnership with Ray-Ban for another ten years.
Apple is also reportedly working on a second-generation Vision Pro and AirPods that have cameras. The rumored AirPods will use visual intelligence from the Vision Pro to scan surroundings and provide useful information to the wearer.
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