Alicia Keys for Special Virtual Performance in Celebration of New Album

To celebrate the release of her new album ALICIA, Alicia Keys is teaming up with American Express to offer fans a a digital music experience. The 15-time Grammy® Award-winning singer/songwriter/producer and longtime American Express collaborator will perform on September 18, 2020 at 6:00 PM ET, in celebration of Keys’ new album being released the same day, and will provide Cardmembers and Alicia Keys fans alike with a one-of-a-kind musical and artistic experience from the comfort of their homes.

“The best thing about releasing new music is being able to perform it for the first time live! It’s so exhilarating to experience it alongside beautiful people from all walks of life. I’ve missed performing so much and this is going to be a once in a lifetime visual, musical and emotional experience. I am so thankful to have this opportunity to connect in a real way through the American Express UNSTAGED platform,” said Alicia Keys. “I cannot wait to take you deeper into this new album ALICIA, and all our human complexities. I know it will bring us closer. And we need that more than ever now!”

The free, virtual performance will highlight some of Keys’ newest music. Keys will take viewers on an auditory journey while performing on a visually stunning set built with XR technology.

Cardmembers will have access to purchase Exclusive Packages that unlock an enhanced virtual stream that will include “Behind the Stream” content after the performance where Keys will discuss her inspiration for the album as well as candidly respond to questions from fans. Additionally, Cardmembers will also be able to bring the Alicia Keys experience into their home through a curated piece of merchandise as well as an intimate virtual meet-and-greet with Alicia.


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