Aardman Animations Faces Clay Shortage: the Bleak Future of Iconic Claymation

Aardman Animations, the British studio synonymous with classic clay animation, is facing a significant challenge that could change its signature style. The studio, famous for its Newplast plasticine used in beloved creations like Wallace & Gromit, finds itself at a crossroads due to the closure of the only Newplast-producing factory in Torquay, England.

Ahead of the factory’s shutdown, Aardman purchased all remaining material, echoing the recent pink paint shortage caused by the Barbie movie. This remaining stock is being utilized for a Wallace & Gromit film set to release in 2024, marking a potential end to an era.

Named after its inventor, schoolteacher Lewis Newplast, this plasticine was cherished for its ease of molding and shape retention. With its depletion, Aardman is now exploring alternatives, including creating its own substitute. However, details of their progress remain undisclosed, with updates expected as the next Wallace & Gromit project nears completion.

Despite this looming uncertainty, the Aardman team remains upbeat, diligently working on “Chicken Run: Dawn of the Nugget” for Netflix. This sequel features the return of the original film’s characters in a new adventure, set for release on December 15. The studio’s resilience and creativity face a true test as they navigate this transformative period in animation history.


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