As the COVID-19 pandemic took hold of our country, everyday heroes stepped up in a significant way to support family, friends, neighbors, and strangers. These “Local Legends” have provided unity, comfort, nourishment and relief during these unprecedented health and economic challenges. Today, Matthew McConaughey and Wild Turkey® give thanks and celebrate four selfless individuals from Austin, Chicago, Dallas, and New Orleans who’ve demonstrated unwavering conviction in serving their communities.
These small but profound heroic acts were recognized, as part of the Bourbon brand’s “With Thanks” annual global give back campaign. Wild Turkey Creative Director McConaughey surprised these “Local Legends” with a virtual chat and rewarded them with a personalized token of appreciation to thank them for their efforts. Today, Wild Turkey is releasing all four videos chronicling the surprises on their Instagram page HERE.
McConaughey spoke personally with each “Local Legend” to learn about their work during the pandemic, including: Austin singer/songwriter Nakia Reynoso, who helped pass the Austin Music Disaster Relief Fund to support local musicians; Chicago activist Tanya Lozano who is providing free COVID-19 testing, grocery deliveries and personal protective items to underserved communities in her area; Dallas nonprofit founder Shawana Carter who is providing families in need with emergency diapers, wipes, food and clothing; and New Orleans dad and artist Devin De Wulf who is collaborating with locally-owned restaurants and farmers markets to both hire and feed New Orleans artists and musicians. McConaughey and Wild Turkey worked with the Legend’s families, friends, and colleagues to reward each local hero with a personalized token of appreciation and contribution to their charity based on individual needs.
“The pandemic has affected all of us, so it felt more important than ever to recognize the unsung heroes who have consistently and steadfastly supported their neighbors and their communities,” said Wild Turkey Creative Director Matthew McConaughey.
“It’s often during the most challenging times that you see extraordinary acts of kindness and a commitment to help those in need,” said Wild Turkey Master Distiller Eddie Russell. “Wild Turkey was founded on community, and we’re grateful to work with Matthew to celebrate and lift up those who go above and beyond for their hometowns. These four Local Legends made an impact when it mattered the most and we’re thrilled to honor them.”
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Photo Credit: Featureflash Photo Agency / Shutterstock.com