This year, people may have found themselves spending more time at home than ever, which has led to a demand for at-home goods with a focus on comfort. Indigo Books & Music is now introducing a new brand called OUI. This home goods collection of home decor, tabletop accessories and wellness products promotes a healthy lifestyle and fuses form with function. While designed with practicality in mind, OUI’s pieces also pay homage to forms found within nature and contemporary art.
The affordable and aesthetically pleasing collection of cozy and comforting home goods is designed to support people who want to live with intention and experience handmade details and one-of-a-kind finishes. The collection’s textures, prints, patterns and colors are designed to be layered, so that they can be mixed, matched and replaced as needed with the arrival of a new season.
“Every product in the OUI collection is designed to empower our customers on their journey to live with intention,” stated Nathan Williams, chief creative officer for Indigo and founder of Kinfolk magazine in the press release. “Functional, purposeful design that encourages values-led, conscious living can help us feel that: ‘Yes, we can do this.’”
Rooted in French inspiration, its name alludes to the sensibilities of the collection. Items gesture to purposeful, versatile living and seek to instill a confidence and optimism in the user. This is achieved through OUI’s versatility; items are meant to be mixed and matched, and seasonal patterns and prints revolve around core products, patterns, and textured solids year-round.
“Our design approach is rooted in layering. It’s the idea that you can take foundational colour and add depth through layers of texture, print, patterns and materiality,” said Nick Nemechek, category director of Home & Lifestyle at Indigo, in the press release. Throughout the collection itself are handmade touches and thoughtful finishes intermingled with a color palette inspired by natural materials like wood and stone, and other more vibrant tones found in nature.
Some highlights from OUI comprise Organic Collection’s shallow ceramic dishes, and flat pack storage solutions designed in collaboration with Swedish storage leader Bigso Box of Sweden. The storage pieces are made with FSC-certified paper and come in six blush- and neutral-toned colors and various sizes; and versatility also characterizes the dish sets by Organic Collection, which are coated with a reflective glaze that creates variations in color and texture to offer a unique hand-finished touch to each.
—
Photo Credit: namtipStudio / Shutterstock.com